It Is The Color For Viola.
The Viola is an awesomely unique bowed string played upright like a Violin… but larger.
With the same strings as a Cello… but an octave higher.
The tone of the Viola is lush, velveteen & dark…
Much like the vocal range associated with the clef we play in, Alto.
However, many describe the visual embodiment of the Viola’s timbre as… Purple.
Here’s a few examples of the Viola-Purple Connection:
It is the color associated with Violists studying the Suzuki Viola School Method.
The Viola shares its name with the Viola genus of flowers which includes Violets. Violet is a shade of purple.
Composer, Joan Tower, has written works for Viola Solo that include the color purple in the title to describe the instrument’s enigmatic sound such as “Wild Purple” and “Purple Rhapsody”.
In this studio, we say “Let Purple Reign” to show our Viola pride and affection for our beloved instruments.
Also, Purple is the color of royalty… hence “Reign.”
And yes, the tagline is also a play on the hit by Prince, “Purple Rain.” I think we all miss him☹
To learn more about the Viola, check out the Ted Talk below.